CAMPAIGN:
Jurassic World VelociCoaster

OVERVIEW:
This initiative was developed to bring awareness to the launch of the new Jurassic World roller coaster in Universal’s Islands of Adventure. The campaign was to entice thrill-seekers to find out more and to stay engaged with ongoing announcements regarding the attraction.

DIGITAL COMPONENTS:

• Website landing pages across multiple international markets
• Branded assets to support social media channels
• Branded assets to support mobile app
• Digital display supporting various business segments (3rd Party, B2C, Corporate Partners, LATAM, EMEA, Resorts, Paid Social)
• CRM Re-targeting
• Online Video