EVENT:
Halloween Horror Nights

OVERVIEW:
Halloween Horror Nights is the premiere event at Universal Orlando Resort winning multiple awards for best Halloween event around the world. I have been involved with this event every year since 2012, from directing teams to fulfill marketing communication objectives to designing conceptual art.

COMPONENTS:

• Conceptual art
• Dynamic media integration
• Branded assets to support social media channels
• Branded assets to support mobile app
• Digital display supporting various business segments
  (3rd Party, B2C, Corporate Partners, LATAM, EMEA, Resorts, Paid Social)
• CRM Re-targeting
• Online Video
• Print
• Outdoor
• Broadcast