OVERVIEW: This initiative was developed to bring awareness that Universal Orlando Resort is open again to the public after a historic pandemic shut all non-essential business down in 2020. It was important to convey that we’re open in a way that takes into consideration the safety precautions guests want to see as they slowly stream back to our parks.
DIGITAL COMPONENTS:
Website landing pages across multiple international markets
Branded assets to support social media channels
Branded assets to support mobile app
Digital display supporting various business segments (3rd Party, B2C, Corporate Partners, LATAM, EMEA, Resorts, Paid Social)